• On & Off  Page SEO & WInning SEO hacks
• Technical & Local SEO, Premium SEO Tools

Description

When your potential customers and site visitors search at Google, Bing, and Yahoo! … does your Web site appear in the results? At or near the top?
If not, this course can help! At the end of this course, you’ll have a firm understanding of how SEO (Search Engine Optimization) works and how you can use it to boost traffic to your site.
SEO That Works!
Search Engine Optimization seems to be a dark art … full of confusion, misconceptions, misleading information, and outright scams. But at heart, SEO is pretty simple, and this course explains it all:

• Picking the Best Keywords for SEO
• Preparing Your Site, Including Avoiding Things that Hurt Your Site SEO
• Understanding the Role of Content in SEO
• Optimizing Your Pages – Meta Tags, Formatting Body Text & Images, etc.
• Boosting SEO with Structured Data Markup
• “Submitting” Your Site to Search Engines and Directories
• Local-Search SEO
• Understanding the Importance of Links in SEO and How they Work for You
• Finding Places to Get Great Links to Your Site

Is This Course for You?
Perhaps you own a small business, and your success depends on your Web site. Maybe you’re a Web developer, and you want to do a better job for your clients–and your clients do want SEO!–or you are responsible for your employer’s Web site and are feeling pressure to get it ranked in the search engines. Or maybe you have hired an SEO (Search Engine Optimization) company and are not sure that they are doing a good job…or are about to hire an optimization company and have heard the SEO horror stories from friends and colleagues.
Whatever your situation, this course will take you through the process step-by-step, with commonsense advice and simple examples. Search Engine Optimization is not brain surgery, there are basic rules that, if you follow, will bring success.

Who this course is for:

• This course was created for people who own, manage, or develop Web sites…and know they need SEO
• Great for Web developers wanting to learn SEO so they can optimize their employer’s or clients’ sites
• People managing Web sites, even if not very technical, will find the course useful for avoiding the many SEO scams
• Small business people who want to get more traffic to their site will find the course helpful, whether optimizing their own sites or employing an SEO firm
• Businesses employing outside SEO firms will be able to understand what the SEO firms should be doing … and if they’re doing SEO right!
• Online marketers who need an understanding of SEO