Description
When your potential customers and site visitors search at Google, Bing, and Yahoo! … does your Web site appear in the results? At or near the top?
If not, this course can help! At the end of this course, you’ll have a firm understanding of how SEO (Search Engine Optimization) works and how you can use it to boost traffic to your site.
SEO That Works!
Search Engine Optimization seems to be a dark art … full of confusion, misconceptions, misleading information, and outright scams. But at heart, SEO is pretty simple, and this course explains it all:
- Picking the Best Keywords for SEO
- Preparing Your Site, Including Avoiding Things that Hurt Your Site SEO
- Understanding the Role of Content in SEO
- Optimizing Your Pages – Meta Tags, Formatting Body Text & Images, etc.
- Boosting SEO with Structured Data Markup
- “Submitting” Your Site to Search Engines and Directories
- Local-Search SEO
- Understanding the Importance of Links in SEO and How they Work for You
- Finding Places to Get Great Links to Your Site
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